Foreytor (German Vorreiter, from vor — ahead and Reiter — rider) — a postilion riding one of the lead horses of a team
Fast research and data analysis
for business decisions
A team with experience at TNS, Ipsos, Synovate Comcon and Nielsen
A questionnaire from a brief in hours
Customer segments from CRM data
Full-cycle research with recommendations
For business owners
What your sales are hiding
Send us an export from your CRM, online booking or order system: we’ll show your customer segments, where the business is losing money and what to do about it.
For marketers
Test an idea before launch
Concept, ad and packaging tests, segmentation and positioning. The output is conclusions and recommendations for your decision.
For researchers and analysts
A questionnaire from a brief in hours
The hub builds a questionnaire from a bank of tested wordings and prepares the data file, segments and report.
Research and notes
Our services
Research Hub
From brief to field-ready questionnaire in hours, not days.
Our tool builds a questionnaire from a bank of proven questions based on your brief and turns it into a full study: dataset, segments and report
Data Analysis
Sales, CRM, booking systems: your data already holds answers. Our tool uncovers patterns, identifies customer segments and delivers clear takeaways.
It also lays the groundwork for future research based on this data
End-to-End Research
We handle the whole cycle, from defining the business question and methodology to fieldwork, analysis and a presentation with clear recommendations. You get answers to business questions, not just tables
Trend research
Our approach is based on the “9 questions to a trend” method: we trace where a trend came from, how it is developing and whether it has room to grow. This shows which trends are the strongest and which only create noise — they look like trends but are not.
Web Analytics
Web metrics show what visitors do; research explains why. Our tool combines web analytics with survey and CRM data to pinpoint funnel drop-offs, identify audience segments and deliver clear recommendations.
If you have the data, let’s run a pilot.
and a new tool
About us
14+
years
We dive deep
into our clients’ data
A team of researchers with extensive experience at leading research companies (TNS, Ipsos, Synovate Comcon and Nielsen). We run projects from defining the problem and methodology to recommendations — and take ownership of every stage.
Winner of the “Osnova” festival 2025
Teaching at HSE University
We segment customers
We analyse sales data
We find new niches for business growth
Our team
Yuri Volfson
Director of Methodology, co-founder of Foreytor
15+ years in marketing research
Experience: TNS, Ipsos · taught at HSE University
Methodology design
Segmentation
Loyalty and NPS
Customer data analysis
Anastasia Karpova
CEO, co-founder of Foreytor
15+ years in marketing research
Experience: Synovate Comcon
Segmentation
Consumer behaviour
U&A, tracking, BHT
Concept and ad testing
Aleksandra Shutova
Associate quantitative research specialist
15+ years in marketing research
Experience: Synovate Comcon, Nielsen, OBI
Category research
Shopper behaviour
Desk research
Reporting and data visualisation
Who we work with
Have a task or data and not sure what to do with it? Write to us: we’ll show how it works on your own example.
