Notes

This category is devoted to different interesting things regarding marketing research, analysis and results.   Product tests: what affects taste perception 22.07.2013
If you fly quite often you might have noticed that one of the most popular beverages served on board is tomato juice. Have you ever wondered why it happens?   Flavor chemist from Fraunhofer Institute for Building Physics (Stuttgart, Germany) Andrea Burdack-Freitag conducted a research for Lufthansa airlines and revealed the cause of this phenomenon.   To find out the reasons of intense consumption of tomato juice during the flight and see what other inferior factors can affect taste perception of the product read the full version of the note .     The impact of assortment size on product purchase intention 04.07.2013
As a rule it’s good to offer the consumer a wide choice, therefore wide assortment of the brand is often considered to be its advantage. Still the increase of the assortment doesn’t necessarily lead to the growth of consumer satisfaction or purchase intention. The research conducted by Dartmouth College (Hannover, New Hampshire, USA) has shown how the increase of the choice negatively affects purchase intention of the product. At the same time the number of choices had no influence on product evaluation.   Another research conducted by Erasmus University (Rotterdam, Netherlands) describes the potential scheme which might explain this phenomenon. How does it happen and what conclusions can we make? Read the full version of the note here .     Wording importance 17.09.2012   Respondents were asked: 1) To what extend are you happy in whole? 2) How many dates have you had the last month?   There was no correlation between answers on these questions.   Then the researchers just changed the order of questions, asking about dates first… Correlations grew up to 0.66! Sometimes, wording is as important as question itself.   © Strack, Martin & Schwarz, 1988

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  • Winner of the “Osnova” festival in the “Market Research and Analytics” category

    The “Sports Viewing Practices” study (Human Code) won the “Osnova” 2025 festival in the “Market Research and Analytics” category. The quantitative stage and analytics were carried out by the Foreytor team. More about the study: humancode.ru/sport

  • Normal distribution

    Pretty interesting poll in Russian social network VKontakte:   People are asked to choose random answer among shown. The sample is almost 100 thousands.   (click to zoom)   Almost perfect normal distribution! More than that – it doesn’t depend on demographic groups. Well, just males sligty more often prefer the highest value.

  • Wording importance

    Respondents were asked: 1) To what extend are you happy in whole? 2) How many dates have you had the last month?   There was no correlation between answers on these questions.   Then they just changed the order of questions, asking about dates first… Correlations grew up to 0.66! Sometimes, wording is as important…

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    Today, on 09/03/12 we’ve been established and ‘Foreytor’ is ready for first passangers!