Wording importance

Respondents were asked:
1) To what extend are you happy in whole?
2) How many dates have you had the last month?
There was no correlation between answers on these questions.
Then they just changed the order of questions, asking about dates first… Correlations grew up to 0.66!
Sometimes, wording is as important as question itself :)
© Strack, Martin & Schwarz, 1988

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