We added new category called “Notes’. It consists of different notes and scientific articles extracts regarding marketing research, analysis and results.
As a rule it’s good to offer the consumer a wide choice, therefore wide assortment of the brand is often considered to be its advantage. Still the increase of the assortment doesn’t necessarily lead to the growth of consumer satisfaction or purchase intention. This is what the first note is about.
How does it happen? Read full version of the article here.