Форейтор

We added new category called “Notes’. It consists of different notes and scientific articles extracts regarding marketing research, analysis and results.
 
As a rule it’s good to offer the consumer a wide choice, therefore wide assortment of the brand is often considered to be its advantage. Still the increase of the assortment doesn’t necessarily lead to the growth of consumer satisfaction or purchase intention. This is what the first note is about.
 
How does it happen? Read full version of the article here.

Pretty interesting poll in Russian social network VKontakte:
 
People are asked to choose random answer among shown. The sample is almost 100 thousands.
 

(click to zoom)
 
Almost perfect normal distribution! More than that – it doesn’t depend on demographic groups.
Well, just males sligty more often prefer the highest value.

Respondents were asked:
1) To what extend are you happy in whole?
2) How many dates have you had the last month?
 
There was no correlation between answers on these questions.
 
Then they just changed the order of questions, asking about dates first… Correlations grew up to 0.66!
Sometimes, wording is as important as question itself :)
 
© Strack, Martin & Schwarz, 1988